Chrysler and Eminem

I know that we talked about the Chrysler Commercial in class today (Thursday), but I want to talk about it too because as soon as I saw the commercial, I knew that it would be the commercial that I used for my advertisement speech. I realize that a lot of the things that are being shown by Chrysler are obvious and what each thing means is also rather apparent. However, the Chrysler commercial shows similarities to one of Eminem's music videos, which is significant because Eminem is in the commercial. That similarity lies in Eminem's song "Beautiful."

In the video, Eminem tries to show Detroit, his hometown, in the current economic crisis. The video opens talking about Detroit's past and how it was one of the major cities of America, but it has lost that. Eminem shows what has come of his city by walking around the city and showing the parts of that are dilapidated. He shows the people of the city, but not the athletes, socialites or car executives. Eminem chooses normal people who are simply living their life to appear in his video.

These observations make the Chrysler commercial more revealing. It is similar and a sort of response to Eminem's music video. Eminem talks about what Detroit "used to be." Chrysler responds by saying, we are still around and we are Detroit. We are still doing what we have always done, there has just been hard times. Similar to "Beautiful", Chrysler shows normal people, mostly blue collar people and those people are shown doing their jobs. They show a respectable and hard working Detroit, where American flags are flown, there is great art, people are still working, the city's heart still beats, there is still a beautiful downtown area and there is still manufacturing in the city.